Martin has been a brand and strategy consultant for over twenty years, during which time he has worked with many of the UK’s leading cultural organisations to help them to define or redefine what he calls ‘the fundamentals of their organisation identity’; namely Vision, Purpose and Brand Strategy.
A passionate believer in the transformational power of arts and culture, he was formerly co-chair of People’s History Museum and a trustee of Manchester Literature Festival and has also sat on the board of the Design Business Association, the UK’s design industry trade association.
