ACE Funding For Camerata Digital Ambitions
Posted on February 19, 2012
Manchester Camerata has received funding from Arts Council England for a pilot project to continue the development of its exciting digital strategy.
As part of MC’s developing digital ambitions, Manchester Camerata is receiving funding from Arts Council England for a pilot year to explore how technology can enhance the orchestra’s programming as well as increase their reach through live concert streaming and enhanced website content.
Over the last few years Manchester Camerata has developed a range of exciting projects aimed at taking the concert experiences to a wider audience, not just in Manchester but also internationally.
After this latest pilot year, research will be carried out by Dr. Abigail Gilmore.
As part of the pilot scheme, Manchester Camerata has already brought two live concert streams to audiences around the world in collaboration with Medici.tv; A special schools concert will be beamed from the RNCM via Manchester Camerata’s website on 23 March 2012; a series of short tutorial videos will be created to feature on the website; and plans for an online TV channel for Manchester Camerata will be further developed.
Manchester Camerata’s Head of Creative Programming, Manus Carey, says ‘We are committed to using digital technology both within our programming and also to bring the orchestra’s work to as broad and diverse an audience as possible through our website and live concert streaming. We are very grateful to Arts Council England for their support for this very exciting pilot research project.’
This April – as part of a collaboration between the Aurora Orchestra, Northern Sinfonia, Nesta (National Endowment for Sicence, Technology and the Arts), Arts Council England and the Arts and Humanities Research Council – Manchester Camerata’s Portrait of Love concert will be beamed into various venues in the North East of England.
This latest funding opportunity gives Manchester Camarata the chance to develop further some of its cross-genre performance and learning work which that has taken place over the past few years. The results of the accompanying study will be shared with other orchestras and institutions facing the challenges of the future.